adidas unveils the ULTRABOOST 21, a fresh update to the running franchise

Sport360 staff 12:06 20/01/2021
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  • adidas today unveils the ULTRABOOST 21, a fresh update of the brand’s most successful ever running franchise.

    A team of leading adidas designers and product developers worked closely with the adidas running community and testers to create the new silhouette, which reimagines the original ULTRABOOST to deliver a bold new design combined with the latest in performance technology.

    The core development in ULTRABOOST 21 is the redesign of the shoe’s torsion system.

    The new adidas LEP (‘Linear Energy Push’) provides a 15% increase in forefoot bending stiffness for a more responsive stride. This works alongside adidas’ proprietary midsole BOOST technology, which packs in 6% more BOOST through an exaggerated heel curve, providing runners with incredible energy return and comfort in every step.

    The adidas ULTRABOOST 21 features:

     Optimized BOOST – 6% more BOOST capsules than ULTRABOOST 20 to provide runners with the perfect mix of support and comfort
     ADIDAS LEP – newly redesigned ‘Linear Energy Push’ torsion system with stiffer, reinforced material in the midsole to provide runners with less flex in the forefoot and increased responsiveness
     PRIMEKNIT+ – a more precise knit designed and forged for incredible support and enhanced movement, combining pure comfort with lightweight performance
     Sustainable Support – Upper made with PRIMEBLUE, a high-performance recycled material containing at least 50% Parley Ocean Plastic, reinforcing the adidas 2015 brand commitment to sustainability

    adidas has always believed that through sport, it has the power to transform lives and ULTRABOOST 21 embodies its commitment to bring energy to people to drive positive change and self-betterment. Arriving at a time when cities around the world have been heavily disrupted by the coronavirus pandemic, running has continued to be a constant that has kept cities and communities moving.

    A global study, commissioned by adidas highlighted the power of running to aid positive transformation and improved physical and mental wellbeing in communities. Runners were shown to be 20% more likely than non-runners to experience increased energy levels, while over 40% of respondents that increased their running frequency, also said that they developed a more positive outlook on life. Over 1 in 3, meanwhile, identified the mental health benefits of running as one of their core motivating factors.

    Alberto Uncini Manganelli, General Manager/Senior Vice President, adidas Running, said: “ULTRABOOST has consistently been a unique and sensational blend of iconic design, revolutionary innovations, unparalleled performance and unique consumer experience.

    BOOST and PRIMEKNIT have created and elevated new industry standards, while PRIMEBLUE has set a new benchmark of sustainability and adidas LEP is setting new standards of performance. ULTRABOOST has always been a “first”, a ”pioneer”, delighting millions of worldwide users every day, winning their hearts and minds and changing the way they see and feel running.”

    The adidas ULTRABOOST 21 will launch on adidas channels on 28 January 2021 and globally on 4 February 2021, in a vibrant white and fluorescent yellow colourway, to visually bring to life the theme of high energy, with further limited-edition drops to follow.

    Retail price: AED 849, SAR 949, QAR 810, KD 67, BD 87, OMR 85.