On May 28, adidas x Parley Run for the Oceans returned for a fourth year, continuing its commitment to urgently address the potentially devastating levels of marine plastic pollution in the oceans.
In support of this global campaign, adidas unveiled a floating walkway on the waters at The Pointe, an iconic waterfront dining and entertainment destination on Palm Jumeirah. The floating track stretches 250m across the waters, and is accessible from the eastern side of The Pointe.
To access the walkway, passers-by are invited to scan a QR code displayed at the sign- up station located at the entrance to the walkway which will direct them to the adidas Running app https://adirun.app/Pirn allowing them to join the Run For The Oceans challenge and kickstart it at The Pointe. Early sign-ups are encouraged to get the chance to win a free Run for the Oceans t-shirt, as stocks are limited.
Educational touchpoints are positioned along the walkway where passers-by can learn more about adidas and the Parley movement. In addition, the touchpoints will help them to better understand the importance of uniting together to end plastic waste pollution and the kind of impact each kilometer ran can make.
The walkway will be open to the public daily from 6 PM to 12 AM, and if you are lucky enough you will be able to catch The Palm Fountain show from close range. To make your experience exceptional, every hour after the musical fountain, there is an adidas announcement with a spectacular custom show.
adidas and Nakheel are no strangers to promoting sustainability, with Nakheel committed to a wide range of sustainability initiatives across its developments. Since 2015, adidas has made more than 30 million pairs of shoes with Parley Ocean Plastic – plastic waste intercepted on beaches and coastal communities, preventing it from polluting the oceans. The walkway constructed further emphasizes, adidas and Nakheel’s efforts in working closely for a more sustainable Dubai.
Commenting on this initiative, Gail Sangster, Assets Director at Nakheel, stated “We are extremely excited to host this incredible initiative at The Pointe to help raise awareness of marine plastic pollution and to inspire residents to become active changemakers in this space. In line with our ongoing sustainability efforts, Run for the Oceans marks another great addition to an exciting line-up of sustainable initiatives such as the monthly beach clean-ups at The Pointe, Nakheel’s community clean-ups at parks and natural sites and our unwavering efforts in the preservation of marine life across our oceans and sanctuaries.”
Unite and Run for the Oceans between May 28 – June 8 by signing up and tracking your runs via the adidas Running app https://adirun.app/Pirn. For every kilometer run, adidas will clean up the equivalent weight of 10 plastic bottles, up to a maximum of 500,000lbs. For more information and to sign up, visit https://www.adidas.com/us/runfortheoceans
