Hublot has joined forces with cricket legend Kevin Pietersen and SORAI to help one of the most important animal conservation projects on the planet.
Two-thirds of rhinoceros species may disappear in our lifetime, which would be an irreversible loss for our planet; and its main cause is poaching.
Hublot has committed to a partnership with Kevin Pietersen and SORAI – Save Our Rhino Africa India – to conserve rhinoceroses threatened with extinction.
This commitment takes the form of the Big Bang Unico SORAI, from which a large proportion of the funds raised from sales will be directly paid to Care for Wild for the care and conservation of orphaned baby rhinoceroses, and to the South African National Parks agency to reinforce their nocturnal surveillance capabilities using airborne thermal intelligence tools. In buying the time piece, 100 people will become involved in this initiative undertaken by Hublot on the recommendations of SORAI.
Pietersen, the founder of Sorai, said: “This collaboration between Hublot and SORAI has allowed us a platform to give huge amounts of visibility to an incredible cause, on a global scale. By partnering, we are doubling the voices on this cause – and I’m so pleased that Hublot is now supporting the rhinos and their conservation quest.
“I’m looking forward to future and sharing the amazing story of SORAI with the world.”
Ricardo Guadalupe, Hublot CEO, said: “The illegal trade in rhino horn and poaching was one of the subjects debated in Geneva last August during the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), demonstrating the urgency with which action is now needed.
Staying ahead of poachers is a race against time, every time. Using innovative technologies such as thermal intelligence, surveillance teams can stay ahead of the poachers. We are proud and delighted to support Kevin Pietersen’s SORAI organisation in this goal for our future generations and global biodiversity.”
