TAG Heuer named Title and Timing partner of Porsche in Formula E

David Cooper 29/08/2019
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TAG Heuer have been named the Title and Timing partner of Porsche in Formula E

TAG Heuer have become the Title and Timing partner of Porsche in Formula E

The Porsche works entry into the ABB FIA Formula E Championship 2019/2020 will be under the name of TAG Heuer Porsche Formula E Team.

This is not the first time the two heavyweights have partnered, with a raft of shared achievements to their names in motorsport.

For Porsche, a noteworthy highlight is the “TAG-Turbo made by Porsche” which powered Formula 1 cars in the 1980s and won two Constructors’ Championships (1984 & 1985) and three Drivers’ Championships (1984-1986).

The Swiss watchmaker, Heuer, was already involved in motorsport in the 1970s, teaming up with Jo Siffert who drove for Porsche from 1966 to 1971 and won a number of endurance races, as well as contributing to Porsche’s victory in the 1969 in the World Sportscar Championships.

In the 1990s, TAG Heuer became a sponsor of the Porsche Supercup and still continues its role as partner for several Porsche Cups today. Building on previous successes, Porsche and TAG Heuer are now accelerating toward new frontiers with their engagement in Formula E, the world’s first electric street racing series soon starting its sixth season.

It is hoped this new partnership in Formula E will reap the benefits of combining expertise across various areas to push both companies to new dimensions in terms of technology, accuracy and connectivity.

TAG Heuer has been synonymous with motorsport since the early part of the 20th century, with leading partnerships extending across all areas of the sport. The Swiss luxury watchmaking company is also one of the founding partners of the ABB FIA Formula E Championship.

Detlev von Platen Member of the Executive Board for Sales and Marketing, Porsche AG spoke of how the partner ship with TAG Heuer can help shape the future of motorsport. “Long-standing tradition, highest precision and technical innovation has always been common values for Porsche and TAG Heuer,” he said.

“The ABB FIA Formula E Championship is the perfect platform for both companies to create the future of motorsports. I am convinced that the partnership with TAG Heuer will be another great example for team successes in motorsport.”

Stéphane Bianchi, CEO of LVMH Watch making division and CEO of TAG Heuer said the partnership was an honour. “We are truly honored to begin our partnership with Porsche, a move which further strengthens our presence in Formula E,” she said. “Beyond sharing the same passion for motorsport and having the same challenger spirit, our two brands have the same uncompromising love for quality and technology. TAG Heuer is looking forward to supporting the team on its journey into Formula E and the upcoming races.”

Frédéric Arnault Chief Strategy and Digital Officer, TAG Heuer said: “This partnership with Porsche demonstrates our ongoing commitment and support for Formula E, to which we were a founding partner. Innovation has always been at the core of the TAG Heuer brand and this partnership with Porsche’s new team will enable us to continue bringing to life our ambition to create new and experimental innovations within motorsport.”

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Watch: Narrow escape for a lucky hare in DTM race

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Image for representation only.

A hare narrowly escaped being hit by a supercar in treacherous conditions during the opening DTM race of the weekend in Assen on Saturday.

Aston Martin driver Daniel Juncadella was forced to retire early with a technical problem, but almost made contact with the animal as he attempted to pull off the track.

The hare showed great agility to evade the car, which could do little to slow down in the extremely wet conditions.









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TAG Heuer unveil latest in Monaco anniversary series

Dan Owen 17/06/2019
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TAG Heuer have a long association with motor sport

TAG Heuer have revealed a new timepiece to mark their long and storied association with Monaco and motor racing.

The setting was Le Mans, France, where watch aficionados set their sights on the latest Monaco anniversary edition.

Every aspect of the original Monaco timepiece’s design was radical, and went where no other watch had ever gone before in terms of design and technology. Not only was the TAG Heuer Monaco the first ever water-resistant square watch, it was also the first to feature an automatic-winding chronograph movement.

In honour of the Monaco’s 50th anniversary, five limited editions will be successively revealed throughout this year. These new models are inspired by the different decades from 1969 to 2019 and pay tribute to a style icon now more contemporary than ever. The special collector’s editions unveiled in 2019 pay tribute to the Monaco’s timeless design and TAGHeuer’s never-ending innovation.

After the unveiling of the first model at the Monaco Grand Prix in May, TAG Heuer was proud to reveal the next limited-edition model celebrating the period from 1979 to 1989 in Le Mans, France. The first model took inspiration from the years 1969 to 1979 – the first decade of the Monaco’s history.

tag 2

Red-hot racing through the 1980s

Hot on the heels of the first of the five timepieces, the second model reveals a fiery design with a bold red dial synonymous with cutting-edge design and racing victory. Presented on a black calfskin strap punctured with holes lined in red, this special edition captures the speed and style of the Monaco’s second decade. The stainless-steel model, with its iconic square case, features a red sunray dial and two rhodium-plated subdials with curved edges. Black and white accents on the dial perfectly complement the black-tipped hour and minute hands. The hands and indexes are coated with Super-LumiNova® for improved legibility.

As with the original, the pushers are on the right of the case while the crown is on the left – an unconventional feature that has distinguished the Monaco over the past 50 years.

The caseback of this 1980s-inspired wristwatch is engraved with the “Monaco Heuer” logo as well as “1979-1989 Special Edition” and “One of 169”. Sporting a design inspired by the original model, the stainless-steel caseback has vertical and circular brushed patterns. The case houses the renowned Calibre 11, a modern version of the automatic-winding chronograph movement that made its debut inside the original Monaco in 1969. This watch has been produced in an edition limited to 169 pieces.

Looking back on 50 years of the TAG Heuer Monaco and Calibre 11

When the Heuer Monaco (TAG was not part of the company name at the time) was introduced at simultaneous press conferences in New York and Geneva on 3 March 1969, journalists and watch aficionados around the world were amazed. With its never-before-seen water-resistant square case, the Monaco’s daring and iconic design made it instantly recognisable.

The watch’s design was the perfect complement to the advanced technology being presented by the Swiss watchmaker at the time. Developed and commercialised by Heuer, the Calibre 11 was the world’s first automatic-winding chronograph movement.

CEO at the time Jack Heuer believed that this groundbreaking innovation required a design that would demand attention. The Monaco did exactly that.

In 1971, the Monaco was worn by Steve McQueen, the “King of Cool”, in the movie Le Mans.

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