Claire Williams claims she would have been sacked if father and boss Frank had not liked the paint job on the team’s latest Formula One cars.
Williams have ditched their traditional navy-and-white colour scheme, instead unveiling a sky-blue-and-white look at their Grove headquarters on Monday.
The British outfit have won a combined 16 driver and team titles, but haven’t celebrated a grand prix victory since 2012. Last season they finished rooted to the foot of the constructors’ championship.
For this year British rookie George Russell teams up with Robert Kubica, who will be back on the grid for the first time since 2010 following a horror rally crash that almost claimed his life.
Deputy team principal, Claire, hopes to usher in a new era. Speaking about the reaction to the new livery by her father, who founded the team more than 40 years ago, she said: “Frank loved it, and you might be surprised to hear that.
“I was a little nervous presenting it to him. Frank is very traditional and protective of the traditional navy blue and white, but also understanding of the arguments behind the change.
“We are telling the world a very clear story and clear message as to where we are as a company.
“He is fully behind it. I am still here, and if he didn’t like it, he would have fired me.”
Williams have signed with a new title partner, ROKiT – a telecommunications company which is expected to bring substantial investment to the team – on a multi-year deal.
At the end of last year, Williams were left without a main sponsor after drinks brand Martini chose not to renew its contract.
You've only got one life. ROKiT. pic.twitter.com/o0l4sBLfcn— ROKiT WILLIAMS RACING (@WilliamsRacing) February 11, 2019
Williams added: “Martini’s departure gave us a great opportunity to show how we wanted to position Williams moving forward.
“This is a very important year for us, so we spent a lot of time on this livery.
“A lot of people are fully aware of our traditional colours, but I wanted to move away from that and show the world we are a fresh, revitalised brand.
“A Formula One car is your shop window to the world so I wanted to make sure we came out with a really bright livery.”
Russell, the reigning Formula Two champion, makes the step up to F1 this season after a year as Lewis Hamilton’s understudy at Mercedes.
The Englishman, who turns 21 on Friday, said: “It is important to try and build a great relationship with the team and show what I can do on track as well as behind the scenes.
“The help I have had from Mercedes and Lewis has been mainly listening and learning.
“Lewis goes out there to work on every aspect and really build that team around him, which is why he and Mercedes are so strong. That is what I want to do here.”
Haas have become the first Formula One team to break cover with their new car.
The American outfit, who finished fifth in last year’s constructors’ championship, have adopted a black and gold colour scheme following their tie-up with drinks manufacturer, Rich Energy.
Their car was unveiled at the Royal Automobile Club in London on Thursday.
Frenchman Romain Grosjean and Danish driver Kevin Magnussen will continue to race for Haas as the team prepare for only their fourth campaign on the F1 grid.
Mercedes, the reigning five-time world champions, will launch their new machine during a private test at Silverstone on Wednesday.
The opening winter test kicks off at Barcelona’s Circuit de Catalunya a week on Monday ahead of the first race in Melbourne in March.
Sauber will be rebranded as Alfa Romeo Racing for the forthcoming Formula One season.
The Sauber name has been part of the sport’s make-up for the past quarter of a century after Peter Sauber ran his first entry in 1993.
But it will now effectively disappear from the grid after the Swiss team announced they have been dropped ahead of the new campaign which kicks off in Melbourne next month.
Kimi Raikkonen, the 2007 world champion, and Antonio Giovinazzi will race for the re-branded outfit this year.
Giuseppe Farina won F1’s first world championship driving an Alfa Romeo in 1950, before Juan Manuel Fangio claimed the first of his five titles racing for the Italian car manufacturer a year later.
After a 33-year absence from the sport, Alfa Romeo became title sponsor for the cash-strapped Sauber team last season.
Sauber finished eighth in the 2018 constructors’ championship.
Alfa Romeo are due to roll out their car on the morning of the first winter test, which gets under way in Barcelona on February 18.