iSportconnect CEO on the growth of Dubai Summit ahead of 2018 event

David Cooper - Writer 15:40 19/11/2018
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  • Success: iSportconnect brings people together from the world of sports business

    The world’s largest global private network of sport business executives are set to gather at iSportconnect, for the forthcoming 2018 Dubai Summit.

    The event, taking place on the 26th November, offers top-tier executives from premier rights owners, brands and broadcasters to experience and enjoy the learning and networking benefits of the exclusive event.

    “Our community has grown by thousands of new members. We have amazing new partners in international market leaders like Sodexo and ATPI and HoK,” says CEO Sree Varma. “We are working more closely than ever with LaLiga and our top-of-the-line specialist digital partners. We have added new experts in our office and really developed our platform,” he continued.

    Speaking exclusively to Sport360, Varma commented on the growth of sport in the region since the first Dubai Summit last year. “We’ve heard positive things from so many people about bringing global leaders to the region to share their insights, and that’s why there has been such an enthusiastic response to the second edition.” After the success of the first year, attracting key speakers has been made easier. Varma says, “Our reputation makes it a lot easier than it would be otherwise. Our events are exclusive and we are pretty obsessive about protecting their elite quality. We are not shy about being exclusive.”

    The ever-growing social media landscape has had a big effect on the sports business industry, notably with events being streamed live via new platforms like DAZN, a Netflix-style sports service. “The Social Media impact has been huge,” Varma tells Sport360. “The media metrics that people use to measure success have changed dramatically. Sponsors are discovering new ways to engage fans. Now we are even seeing live rights move on to some of the social platforms,” he adds.

    Speakers at the two-day summit include Iain Higgins from the International Cricket Council (ICC), Rael Enteen from New York Jets, Daniel Rossomondo from the NBA, John Dollin from Arsenal FC and Grégory Bolle from LaLiga. “It’s fantastic because the ICC as a sports federation has been based here for the last 15 years and to actually see the sports industry here together in the Middle East at the heart of Dubai is great,” said Aarti Dabas, Head of Media Rights, Broadcast & Digital at the ICC.

    Invitation Policy: The 2018 Dubai Summit is an event for iSportconnect members who are from governing bodies, sports teams, brands and broadcasters. There is no fee to become an iSportconnect member. No sports agencies, professional service providers & suppliers are allowed to attend.

    To register your interest in attending future iSportconnect events, please contact Chloe McCombie: [email protected]

    For more information visit www.isportconnect.com

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