Some of the region’s most recognisable influencers have taken the BOSS Parfumes Suit Challenge, appearing in the most iconic locations, getting involved in their favourite sports – all while wearing the distinctive BOSS look.
We’re used to seeing sporting icons such as Anthony Joshua and Harry Kane decked out in Hugo Boss, it’s now the turn of the region’s biggest social media stars. Earlier this year Hollywood A-Lister Chris Hemsworth was asked to do something unexpected in style, thus kicking off the movement. Never one to shy away from a challenge, the Australian-born actor took to the ocean and effortlessly surfed the waves in his Sunday best. Now, as part of their global campaign, BOSS Parfumes is encouraging others to get active and record themselves taking part in a sporting activity wearing a smart ensemble.
Five of the Middle East’s most popular influencers have taken to the desert, court, track and ocean, to play their chosen sport. Joining Ghoneim in water sports was Rayan Al Ahmar, who took up the challenge of jet skiing around Dubai’s famed JBR beach. Popular YouTuber Omar Farooq donned his shirt and tie while tearing through the Dubai desert on a motocross bike. Saudi TV host Badr Al Zidane shot some hoops wearing a debonair BOSS suit, and online personality Muhannad Al Harb looked ace as he served up a treat on the tennis court.
Crafted by master perfumer Annick Amenardo BOSS Bottled is known to capture the essence of the “BOSS suit in a bottle”. Giving the Man of Today the confidence he needs to be the best version of himself every hour of every day, the fragrance is the final touch to his look. The full range, which includes BOSS Bottled Eau de Toilette, BOSS Bottled Tonic and the new BOSS Bottled Infinite fragrance, gives the BOSS Man the choice to go for the scent that reflects his needs for the day ahead.
REPRESENTING THE MIDDLE EAST
Meet the social media influencers who have taken on the #SuitChallenge across the region.
Rayan Al Ahmar
Instagram: @r.mjrm – 4.9million Followers
Instagram: @OMR94 – 1.3million Followers
Muhannad Al Harb
Instagram: muhannaddesign – 2.4m Followers
Badr Al Zidane
Instagram: @badr_alzidane – 1.5million Followers
Instagram: @hassanghoneim – 1.3m Followers
Challenge: Paddle boarding
To celebrate the launch of BOSS Bottled Infinite, a new interpretation of the iconic BOSS Bottled scent, you’re being challenged to join the movement by posting a clip of your own sporting activity, wearing your smartest suit, to social media. To get involved make sure you include the #SuitChallenge in the caption.
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