Some of the region’s most recognisable influencers have taken the BOSS Parfumes Suit Challenge, appearing in the most iconic locations, getting involved in their favourite sports – all while wearing the distinctive BOSS look.
We’re used to seeing sporting icons such as Anthony Joshua and Harry Kane decked out in Hugo Boss, it’s now the turn of the region’s biggest social media stars. Earlier this year Hollywood A-Lister Chris Hemsworth was asked to do something unexpected in style, thus kicking off the movement. Never one to shy away from a challenge, the Australian-born actor took to the ocean and effortlessly surfed the waves in his Sunday best. Now, as part of their global campaign, BOSS Parfumes is encouraging others to get active and record themselves taking part in a sporting activity wearing a smart ensemble.
Five of the Middle East’s most popular influencers have taken to the desert, court, track and ocean, to play their chosen sport. Joining Ghoneim in water sports was Rayan Al Ahmar, who took up the challenge of jet skiing around Dubai’s famed JBR beach. Popular YouTuber Omar Farooq donned his shirt and tie while tearing through the Dubai desert on a motocross bike. Saudi TV host Badr Al Zidane shot some hoops wearing a debonair BOSS suit, and online personality Muhannad Al Harb looked ace as he served up a treat on the tennis court.
Crafted by master perfumer Annick Amenardo BOSS Bottled is known to capture the essence of the “BOSS suit in a bottle”. Giving the Man of Today the confidence he needs to be the best version of himself every hour of every day, the fragrance is the final touch to his look. The full range, which includes BOSS Bottled Eau de Toilette, BOSS Bottled Tonic and the new BOSS Bottled Infinite fragrance, gives the BOSS Man the choice to go for the scent that reflects his needs for the day ahead.
REPRESENTING THE MIDDLE EAST
Meet the social media influencers who have taken on the #SuitChallenge across the region.
Rayan Al Ahmar
Instagram: @r.mjrm – 4.9million Followers
Instagram: @OMR94 – 1.3million Followers
Muhannad Al Harb
Instagram: muhannaddesign – 2.4m Followers
Badr Al Zidane
Instagram: @badr_alzidane – 1.5million Followers
Instagram: @hassanghoneim – 1.3m Followers
Challenge: Paddle boarding
To celebrate the launch of BOSS Bottled Infinite, a new interpretation of the iconic BOSS Bottled scent, you’re being challenged to join the movement by posting a clip of your own sporting activity, wearing your smartest suit, to social media. To get involved make sure you include the #SuitChallenge in the caption.
Dyslexia is one of the most commonly reported learning disabilities with many greats such as the likes of Albert Einstein and Pablo Picasso thought to have been afflicted by it.
In the UAE alone, more than 18 per cent of students exhibit symptoms consistent with the disorder, as reported by a 2011 study published by UAE University.
Despite its prevalence and the tribulations that come with it, in no way is this condition a deficit and 29-year-old professional dancer and choreographer, Carmel Bondswell is just another prime example of it.
Bondswell followed in her mother’s footsteps, who was also a professional dancer, and began her dance training from an early age and graduated from Trinity Laban Conservatoire of Music and Dance at North Greenwich University in London in contemporary ballet.
She possessed a strong passion for the artform, but her journey was riddled with challenges and the biggest one of all was dealing with dyslexia.
In Bondswell’s case, the condition did not only affect her ability to read and write, but hampered her dance training the most.
“I began to notice the effects mostly during my dance training, I was struggling more than others, to remember choreography, picking up patterns in space and even knowing my left to right,” Bondswell told Sport360.
“When I received my results from my dyslexia test even the examiner was surprised that I chose to study dance as it challenged all areas of my life. So, it was no wonder I found it hard and most people would have given up.”
There were no specific tools that helped Bondswell cope with her condition, but it was a mix of trial and error, along with a solid social support network of her family and friends that made her the dancer she is today.
The 29-year-old has collaborated with some of the biggest names in the industry and even has her own Dubai-based dance company called Home Sweet Dance.
“I have learnt to live with my dyslexia, there is no easy solution to fixing it, you learn to be patient and persistent as you just have to keep working on it and become creative finding new ways for yourself to work things out,” said Bondswell.
“Even now starting a business I constantly question myself, if this is the right spelling and grammar, but I am thankful for the love and support from family and friends who have been around me to help every step.”
Moreover, it was also Bondswell’s overwhelming passion for contemporary dance that helped her push through.
As described by Bondswell, contemporary dance is a dance form that is made in the present and has an adaptable style. It is not learning a syllabus of moves and putting them together, but allows for a creative exploration of one’s space and bodily movement to create a unique piece.
For this reason, Bondswell continues her journey of learning and adapting as a contemporary dancer, and has helped her students tremendously with their confidence, flexibility and strength.
You can join Carmel Bondswell’s infectiously energetic contemporary dance classes at either James and Alex Dance studio in Media City every Tuesday at 8pm and Saturday at 1:30pm for all levels.
She also teaches beginner’s contemporary dance at The Pad Dubai in The Greens and Views every Sunday at 11am and Thursday 6pm. For more information on her classes, you can email her on [email protected]
Lamia Tariq Malallah continued her rise in the world of gymnastics as the UAE little wonder clinched gold at the International Rhythmic Gymnastics Youth Cup held in Tashkent, Uzbekistan, on Sunday.
Eight-year-old Lamia finished on top in the A category for junior girls with a total of 21.8 points to take the gold at Tashkent’s Youth Union Sport Centre. Lamia gathered 12.7 points in the freehand routine and 9.1 points in the hoop apparatus to take home gold.
Alexsandra Klishina from the Almaty RG Club came in second while Samira Yuldasheva from the YUSC Club finished with bronze.
The tournament was organised by the Rhythmic Gymnastics Federation of Uzbekistan with gymnasts from Russia, Kazakhstan and Uzbekistan fighting for the top honours.
Lamia thus became the first Emirati to take part in the competition and she ended up taking the top spot. British national Alexandra Stadden, who represents the UAE, also won gold in her age group in category B.
Trained by Ksenia Dzhalaganiya, Lamia is making rapid strides in the world of gymnastics. The International School Choueifat student won gold at the inaugural Dubai International Junior Rhythmic Gymnastics Championships at the Al Habtoor Indoor Complex in 2017.
She hasn’t looked back since, winning golds at the 2017 Open GR Azur International in Nice, France, and the Armonia Cup in Greece. She had also clinched silver at the 2017 Winter Cup in Germany, along with a bronze at the Novogorsk Winter Cup in Moscow last year.
To top all that, Lamia became the youngest Emirati and only gymnast to win the prestigious Mohammed Bin Rashid Al Maktoum Creative Sports Award.