Insomnia Dubai is set to be the biggest and greenest gaming festival in partnership with Dubai-based events company, Global Event Management (GEM).
The three-day gaming event will be held from October 17 to 19 and will be a single-use plastic free event, as organisers get set to roll out a series of green initiatives, right in the heart of the city at Meydan Grandstand.
The Insomnia team is very passionate about environmental sustainability, hence they are determined to contribute to eradicating plastic pollution locally, regionally and then globally.
Everyone who attends Insomnia Dubai Gaming Festival will be given fabric wristbands, instead of plastic ones, when gaining entry to the event. Additionally, all food and beverages will be served in eco-friendly containers, with eco-friendly cutlery.
Gamers will be able to purchase reusable water bottles, while water will be supplied in 18-litre reusable containers from water dispensers, which can be found at all food and beverage trucks and outlets, with free refills also available.
Visitors who wish to bring their own bottles will have the option to fill them at a cost of just AED 5.
James Magee, CEO of GEM Events and organizer of Insomnia Dubai said, “We feel the ‘single-use plastic free’ movement is extremely important, which is why we’re taking the step to lead by example with our gaming festival that targets a younger demographic and families.”
He further added: “It can take 450 years just for a plastic bottle to degrade, and with 51 trillion microscopic pieces of plastic pollution (500 times the number of stars in our galaxy). There’s a real worldwide issue with our consumer habits. We need to work together to form a culture where single use plastics are avoided, and with more and more companies making efforts to be plastic free, it will soon become the norm for us”.
Single-use plastic, or disposable plastic, such as plastic bags, straws, coffee stirrers, soda and water bottles, and most food packaging, are used only once before they are thrown away or recycled.
According to the Plastic Free Challenge, roughly 300 million tonnes of plastic is produced each year and half of it is disposable, but only 13% of plastic items are recycled.
The event is just an effort from Insomnia Dubai to encourage the local gaming community to move towards environmentally sustainable products and services.
Josh, Ethan and Tobi of YouTube gaming superstars The Sidemen, along with original Pokémon theme singer Jason Paige, all-round industry icon Tommy Tallarico, and YouTube gaming sensation Fasoleyya have all been confirmed as special guests and will be meeting fans for the three days of Insomnia Dubai Gaming Festival.
Tickets for Insomnia Dubai Gaming Festival are available from Virgin and Platinumlist. For more information, keep an eye on insomniadubai.com or check out Insomnia Dubai on Facebook and Instagram for all upcoming announcements.
