Ras Al Khaimah Tourism Development Authority has officially unveiled the Jais Adventure Peak, a collection of iconic adventure attractions atop the UAE’s highest mountain Jebel Jais.
The Emirate’s latest adventure tourism offering includes the Jebel Jais Flight, Jais Sky Tour and Jebel Jais Viewing Deck Park, in addition to the new Jais Adventure Center and Jais Sky Maze.
Strengthening its reputation as the fastest growing tourism destination in the Middle East, the Jais Adventure Peak will further support RAK in attracting guests of all ages with a passion for exploration and adventure.
Since 2018, it became home to the world’s longest zipline, suspended 1,680 metres above sea level, on which riders travel at speeds close to 150kph.
The zipline is one of the many attractions that Jais has to offer, and continues to gather momentum and popularity, according to CEO of Ras Al Khaimah Tourism Development Authority Raki Phillips.
“We’ve had 45,000 people going on the zlipline so that shows it’s successful. We wanted to expand the adventure tourism angle of what we offer on Jebel Jais,” said Phillips.
“What’s part of Jais Adventure Peak is a multitude of attractions, including the Jebel Jais Flight and the Sky Tour, which is seven ziplines that go through nine different platforms.
“When you go on the Flight it’s a quick two and a half minutes experience, but when you go on the Sky Tour, it’s an incredible experience because its 90 minutes, through seven ziplines and gives you a bird’s-eye view of the mountain. It’s a unique, cool experience. That’s one of the attractions.
“We are also launching the Jais Sky Maze, which is a rope course that is elevated and it’s a cool sky maze. The highest restaurant in the UAE is also here called 1484.
“And by the end of Q2, we are launching Jais Sky Drop, which is a suspended, controlled bungee jump. It’s the first of its kind. The view from the other side of the mountain is spectacular.”
Last November, Ras Al Khaimah was declared as the Gulf Tourism Capital by GCC tourism ministers at a meeting in Muscat.
The emirate has become a popular staycation destination among UAE residents, with about 118,000 people visiting in August 2019 alone. A quiet time in the UAE when families often travel out of the country.
“We finished 2019 with nearly 1.2 million visitors to RAK, 39 per cent of them are from the UAE drive market.
“RAK is the number one spot for staycations in the UAE so we are very popular. Sixty one per cent is from the international market. We are focused on a variety of markets.
“The Russian, German, UK, Indian and UAE market does well. We have a lot of fast-growing markets too. The Kazakh market has grown by 15 per cent, for example.
“We have put a lot of focus on the Scandinavian market. We had over 20,000 visitors from Scandinavia last year.”
As RAK continue to enhance its popularity through outdoor activities, it’s only going to improve thanks to the fantastic work being done by His Highness Sheikh Saud Bin Saqr Al Qasimi, UAE Supreme Council Member and Ruler of Ras Al Khaimah, and Ras Al Khaimah Tourism Development Authority.
“Going forward, there are three things that we want to focus on,” said Phillips.
“One is adventure tourism, in all of its capacities, that also includes wellness, which includes having new and unique health experiences.
“The other is MICE (meetings, incentives, conferencing, exhibitions) business. We launched Al Hamra Convention Centre, which is brand new and located on the water. We are very focused on the different events that we are doing from concerts, activities, festivals.
“Then there is the cultural side of it. RAK has a rich history of 7,000 years of culture and history located here. We had the fine arts festival that just finished last week and we have ruins that date back thousands of years and we are going to start promoting that.”
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