As part of a six-year sponsorship agreement between vivo and FIFA, vivo has been the official smartphone sponsor of the governing body’s competitions since May 2017.
This includes the inaugural tournament in Qatar, which began on November 30 and ended on December 18.
Seize the Exciting Moment with the X70 series
Along with the tournament, vivo’s new flagship X70 series has been launched in the region this month.
Co-engineered with ZEISS, a technology leader in the world of optics for 175 years, the X70 series has taken smartphone photography capabilities to a whole new level, making it the perfect companion for football fans. Boasting professional-level camera capabilities, the X70 series is the ideal partner to capture the best moments of the game.
As the first FIFA pan-Arab tournament, FIFA Arab Cup Qatar 2021, is attracting wide regional attention and beyond. Through the sponsorship, vivo is connecting with and expanding its widening customer base of more than 400 million people worldwide.
“We are excited to connect with FIFA Arab Cup Qatar 2021 fans, who are as passionate about the beautiful game as we are,” said Jet Xu, Head of Middle East Business, vivo.
“By leveraging our collaboration with FIFA, we hope to bond with regional customers through the football spirit, and further establish vivo’s creative, joyful, and international brand image.”
A Big Step Forward in International Presence
The Middle East is vital to vivo’s global business. Since its 2019 debut in the Middle East, vivo’s focus and commitment have been making superb product experiences available to local customers.
The company has seen rapid market share growth owing to its localized product and marketing strategies. Through launching well-performing lineups, including X series, V series, and Y series, vivo has become one of the most beloved smartphone brands in the region.
Putting users at the center and constantly innovating to deliver pioneering smartphone technologies, vivo also invests heavily in R&D.
vivo sees the FIFA Arab Cup Qatar 2021 as an excellent opportunity to gain more international exposure and strengthen its position as a global brand.
Looking ahead, vivo strives to grow through creating immersive customer experiences and advancing its groundbreaking smartphone technology.