Two months after the inaugural Color Run UAE proved an huge success in Dubai, the enormously-popular event heads to the capital at the Yas Marina Circuit in March.
Since its launch in January 2012, the Color Run – dubbed 'the happiest 5k race on the planet' – made its Middle East debut at the Dubai Autodrome in December.
And with over 8,000 entrants taking part in Dubai, organisers will be hoping for a similar turnout when the race takes place in Abu Dhabi on March 29.
With no winners or official times, The Color Run presented by Activelife will be alive with pumping music as runners become moving canvases, doused from head to toe in vibrant colored powder around the five kilometre course.
On crossing the finish line, runners are greeted by a color throwing extravaganza at the ‘finish festival’.
“After the immense success of the Dubai event, there was no question of ‘if’, but of ‘how soon’ we would bring The Color Run™ presented by Activelife to Abu Dhabi,” Dr. Sven Rohte, Chief Commercial Officer of Daman, Presenting Sponsor of the event, said.
“Seeing the excitement, laughter and positive energy of Color Runners across the world proves that being active does have a positive impact on people’s lives."
The Color Run presented by Daman’s Activelife and organised by IMG, sold out days before entries closed in Dubai, with 8,500 people running, walking and dancing their way around the course.
Greg Sproule, Managing Director of IMG Middle East, said: “The reaction to The Color Run presented by Activelife in Dubai was phenomenal, with people from all walks of life coming together to enjoy what was such a unique, vibrant event.
"We are thrilled to be expanding the event to Abu Dhabi and look forward to seeing thousands more people participate in this memorable experience.”
Exploding in popularity since its January 2012 launch, The Color Run has become the single largest event series in the United States and is gaining traction around the world.
In 2013, there were more than one million entries registered for over 100 international events.
Jennifer Leiras, a 2013 Dubai Color Runner, said: “It was one of the best experiences I’ve had in Dubai since moving here four years ago. My seven year-old and I did it with friends and she said that it was ‘the best five kilometres of her whole life’.”
Organisers are urging hopeful Abu Dhabi participants to sign up when entries open at 9am on Monday 10th February at www.thecolorrun.ae/abudhabi to ensure they are part of this unique event.
Entries will close at 5pm on Saturday 22nd March, 2014, however organizers expect the event to sell out prior to this date. Entries cost AED 140 and include a Gift Pack, an event t-shirt, sweatband and color pack.
In keeping with The Color Ru’s tenet of giving back to the community, $1 from every registration will be donated to charity through Just Giving.
