Luxury watchmaker Breitling has been announced as the official timekeeper of the UAE Tour 2021, As Official Timekeeper, the Swiss watchmaker will award the winner of each of the tour’s seven stages, and the overall General Classification victor, with a Breitling Endurance Pro, featuring a red inner bezel ring and a bold red rubber strap, matching the UAE Tour’s official colour.
The partnership is the latest chapter in Breitling’s long and storied link with cycling and continues a legacy that has embraced legendary riders such as Fausto Coppi and Gino Bartali, as well as partnerships with major competitions including the Giro d’Italia and the Tour de France.
Commenting on the partnership, Aed Adwan, Managing Director Breitling Middle East, India and Africa said: “We are delighted to be the official timekeeper of the UAE Tour 2021 and to be continuing Breitling’s legacy in competitive cycling. With the Endurance Pro we adapted our SuperQuartz technology to the needs of professional athletes who play as hard as they work. And the case is so light that it won’t interfere with anyone’s training routine or sporting activity.”
The Breitling Endurance Pro combines an ultra lightweight 44 millimetre Breitlight case and a thermocompensated SuperQuartz movement ten times more accurate than conventional quartz, and it offers optimal comfort, matchless precision, and functionality that will appeal both to committed athletes and to more casual sports enthusiasts.
The UAE Tour began on the 21st February and concludes on the 27th February. This year’s edition will see the riders start and finish in Abu Dhabi and compete over seven diverse stages that showcase the unique landscapes of the UAE. The organising committee will follow all necessary Covid-19 precautions to safeguard the safety of the riders, teams and staff. The seven-day race came into existence when the Dubai Tour and Abu Dhabi Tour merged in 2018.