Godolphin’s supporters are being encouraged to upload images of themselves ‘wearing the blue’ to Facebook, Instagram and Twitter – using the hashtag: #WearTheBlue.
Those posting images will automatically enter a competition where they can win weekly prizes.
The overall winner of the competition will be selected from the six weekly winners, with one lucky fan winning a hospitality box for 10 people at Meydan for the Dubai World Cup race meeting.
Wearing the famous blue silks of Godolphin has been a dream for some, as Godolphin jockey and 2015 Dubai World Cup winner William Buick explains. “It is the ambition of every jockey to ride for the best stables in the world and Godolphin is at the top of this list. I still pinch myself whenever I’m getting into my blue silks for racing.