Once the heat has subsided, the UAE running scene will be back in full swing with plenty of new and unique races bound to hit the calendar too.
But right now in an attempt to beat the heat, Nike is launching a midnight run series that can give you a head start on your way to your winter race day goals.
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Ready to run your fastest mile or marathon? Then the sport and lifestyle brand’s new campaign is for you.
Following the announcement of Nike’s ‘Find Your Fast’ Campaign, which inspires everyday athletes to run their fastest time this summer, Nike Middle East has unveiled the Nike+ Run Club (N+RC) Midnight Mile Series, a special summer event to help runners beat their personal best.
Kicking off on July 23, the Midnight Mile Series by Nike will host a roster of runs every Thursday at midnight and is set to take place in various locations around Dubai.
This five-week series will lead up to the finale where all runners will be invited to come run their fastest mile in a surprise location.
“Nike Running is all about inspiring everyone to get better and faster. Everyone can run a mile but how fast can you do it?
This summer, we invite you to join in the ‘Find Your Fast’ challenge and break your own personal record,” says Coach Tom Woolf, Nike’s lead Running Coach in the Middle East.
“Whether you train with us in the N+RC Midnight Miles or at your own convenience using the Nike+ app, make sure to beat the summer heat to come out faster and stronger.”
The first of N+RC Midnight Mile series will kick off from the Nike store in Dubai Mall on Thursday, July 23 at 23:00 with participants
conquering the running route around Burj Park, Downtown Dubai.
Subsequent Midnight Mile runs will be revealed ahead of each run on the Nike Running Middle East Facebook page and the Nike Middle East Twitter account.
Registration for the N+RC Midnight Run series is free and can be done through the registration link on gonike.me/NRCdubai.
If you’re on the hunt for new kicks for race season too, then these events are not to be missed, as Nike will also give participants the chance to trial the latest versions of the Nike Zoom family, a collection of Nike’s speediest running shoes.
The Nike Zoom Air Elite, a favourite among many of the world’s best athletes, will be available for a test run along with new editions of Nike Air Zoom Odyssey, Nike Air Zoom Structure 19, Nike Air Zoom Vomero 10, Nike Air Zoom Pegasus 32.
Whether preparing for a first mile or looking to shave seconds or minutes off a personal record, all athletes can get faster, which is what Nike’s ‘Find Your Fast’ campaign aims to inspire.
Don’t let the heat stop you from finding your #fastestmile. Join the Midnight Nike+ Run Club: http://t.co/S25498UMB3 pic.twitter.com/okFXmSfNPX
— Nike Middle East (@NikeMiddleEast) July 9, 2015
As part of the movement, Nike is inviting all athletes of all levels the world over to put their hearts and minds behind achieving their “fast goals”, with August 30 the D-day for running your fastest mile.
Those participating in this epic journey will include sports stars like Kobe Bryant and Serena Williams, as well as some of the fastest elites from around the world competing at the World Track and Field Championships in Beijing and urban athletes like you.
Nike will reveal further details on this special summer run finale via the Nike Running Middle East Facebook page and the Nike Middle East Twitter account, so in the meantime get training with the crew.
If you can’t make it to the Midnight Mile N+RC, you can still train to gain speed via the free to download Nike+ training App.
The App offers runners the chance to track, measure, share and compare their runs against their goals. It’s personal coaching in your pocket.
