As a result, Total is now an official sponsor of the Dubai World Superseries Finals – the badminton season finale tournament, until the end of 2017. As the official energy partner, Total is committed to providing strong support in all activities and promotion for the Finals.
Total and BWF first announced their landmark partnership in 2015 which will continue until 2018 with Total being title sponsor for all BWF Major Events and a partner of the MetLife BWF World Superseries in China, India, Malaysia and Indonesia until 2017.
“I am pleased, on behalf of the BWF, to welcome Total as a partner for the Dubai World Superseries Finals,” stated BWF President Poul-Erik Høyer.
“As the season finale of the MetLife BWF World Superseries, this prestigious tournament brings together badminton’s best performers and some of our most celebrated stars. In this Olympic year, we are also guaranteed to witness the Rio 2016 champions among those vying for a share of the lucrative jackpot.”
In its continued effort to expand its branding activities outside the motorsports arena, Total sees common characteristics between its key products and badminton – powerful performance, technologically advanced precision, and especially endurance.