The eagerly anticipated World’s Ultimate Strongman takes place this weekend with organisers promising fans a show like nothing they have seen before.
The event is a unique fusion between sport and entertainment with the showpiece being a strongman content featuring the very best athletes in the world vying for the biggest purse the sport has ever seen.
Athletes have already said the event, appropriately named Beasts in the Middle East, is changing the face of strongman globally, with new levels of professionalism, organisation, and treatment of the athletes – now the public will get the chance to see it first hand.
The line-up reads like a who’s who of the strongman world, headlined by current World’s Strongest Man, Hafthor Bjornsson – The Mountain from Game of Thrones. He will be joined by former WSM winners Brian Shaw, and Zydrunas Savickas and a host of other top names.
The event is something for the whole family, with a host of other activities taking place throughout the day including a bench press competition, search for the fittest human, UFC exhibitions, Shaolin Monks, Capoeira dancers, obstacle courses, skate parks, a gladiator entrance parade and so much more.
Don Idrees, owner and producer of the show alongside Mark Boyd says months of hard work is now coming to fruition.
“Everything we are doing has never been done before, it’s that simple. It’s risky, but it pays off in the long run.”
He added World’s Ultimate Strongman is changing the face of future events.
“Strongman is still not really considered a sport and we are trying to change that,” he said. “If nothing else it will cause every other promoter to up their game, so eventually it will be good for the sport.”
As for the event, Don is convinced his team has developed a concept that will live long in the memory.
“The format we have created is actually targeting someone who doesn’t even know what strongman is. We have packed the world’s biggest strongman competition in a new concept fusing sports and entertainment that appeals to a wider public.
“Seeing is believing with these guys and what they do – and that’s how you create a strongman fan.
“This is going to be a customer experience like never before. We want people on their drive home to already be planning to come back next year. You are going to walk out of this saying ‘wow’, and that’s our aim.”
“We couldn’t accomplish everything we wanted, as some of the ideas were a little ambitious, but you have to leave something for next year.”
The World’s Ultimate Strongman takes place on Friday, October 26, starting at 3pm in the Bab Al Shams Arena. For more information see www.worldsultimatestrongman.com
World’s Ultimate Strongman competitors have starting arriving in Dubai, and have been bowled over by hospitality afforded to them as they live ‘the Conor McGregor life.’
The strongest men in the world will gather at the Bab al Shams Arena on Friday in an event that fuses sporting competition with family friendly entertainment and activities.
Strongman is still a relatively low-profile sport, despite the athletes performing super-human feats, but World’s Ultimate Strongman (WUS) is looking to change all aspects of that from the marketing and delivery of the event to how the athletes are treated and how much they are paid.
Fourteen athletes will take part, including three World’s Strongest Man winners, across six events that will test them more than ever before.
Robert Oberst, Terry Hollands, and Tom Stoltman arrived in Dubai last week and have been taking in the sights along with a number of promotional activities.
Sadly, Oberst won’t be competing as he continues to rehab a bicep injury, but is still still exited as to what the event will hold.
“It’s pretty cool to see it all coming together, the guys are excited, the city is excited, I’m looking forward to see what happens,” he said. “I think it’s going to be something we remember for a long time.
“This is very different to anything we’ve ever done. This is going to change the future of strongman a lot, people are going to have to compete with this – if you want to be the best show in the world you have to beat this one.
“The hospitality has been pretty good! I drove here in a Maserati and the guys rolled in the Rolls Royce – we’re living the Conor McGregor life.”
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I told them to make sure I had an English driver when I’m riding in the Rolls Royce. 🇺🇸 Me - “Terry don’t drive too fast and make me spill my yack!” @terryhollandswsm - “cheerio spit spot righty owe mate” : : Thanks for spoiling us @rechargedxb : : STRONG and PRETTY shirts available at the link in my bio 🎃 #dubai #strongandpretty #americanmonster #teamoberst #tilthewheelsfalloff #rollsroyce #themaclife
Terry Hollands is a veteran of around 250 competitions, and says he has never seen anything like this.
“This is raising the bar for strongman,” he said. “They have made such an effort with the show, the entertainment, and everything else that is going on around it. It’s great for the sport.
“This is next level, the way we are being treated, we’re in an amazing hotel, food is all provided, prize money is better than we have ever had, the arena is amazing, the equipment looks great – we can all see it is something that is going to be great for strongman.
“Sometimes it takes someone to raise the bar for everyone else then to follow suit.
He also encouraged people to witness the spectacle for themselves.
“If you’ve never been to a strongman show before come along, you’re going to really enjoy it. It’s a great experience and spectacle to see guys doing things that are almost unthinkable.”
Supported by the Dubai Sports Council, WUS will headline with the strongman competition, but the huge arena will be full of other activities – you can see just a selection of them here.
World’s Ultimate Strongman takes place on Friday October 26, at Bab al Shams Arena. For more information and tickets see www.worldsultimatestrongman.com
The trophy and medal designs for the inaugural ADNOC Abu Dhabi Marathon have been revealed.
Taking place on December 7, the race will feature 42k, 10k, 5k, and 2.5k distances.
Trophy designs took inspiration from the silhouette of a runner and is in the race’s official colours; blue and yellow.
Winners and runners up of the elite and wheelchair races will receive a trophy, while all runners who complete one of the four races will be awarded a bespoke medal.
Medals will be inscribed with ‘Year of Zayed’, to mark the 100th anniversary of Sheikh Zayed Al Nayan’s birth.
Speaking on the occasion, H.E. Aref Al Awani, General Secretary of the Abu Dhabi Sports Council, said: “This inaugural event presents a fantastic opportunity for people of all ages and abilities to get together and enjoy a day out with family and friends. It is also a chance for fitness enthusiasts to test themselves in an elite environment and inspire the wider community with their determination and drive.”
Cash prizes are also on offer for the male and female victors in the full-length race and will each receive a staggering $100,000, whilst second and third place finishers will receive cash prizes of $25,000 and $15,000, respectively.
There is still time to register for the race. For more information visit: www.adnocabudhabimarathon.com