Micky Lawler, USA
President of the Women’s Tennis Association
Micky Lawler has spearhead the development of women’s tennis for nearly three decades, using her innovative ideas to help the sport scale new heights around the world. Serving as a WTA Board Member for 11 years, the American has been instrumental in shaping and contributing to new markets, especially with the introduction of important new tournaments in China like the Wuhan Open, China Open and Shenzhen Open – which will host the WTA Finals from 2019 with record prize money. And with tennis reaching incredible levels of popularity – broadcast and digital viewership is up by 20 per cent in 2018 – Lawler’s commitment and ability to find creative solutions makes her a perfect fit to a role which continues to strengthen the women’s game.
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– Lawler was pivotal to the WTA and Porsche renewing their bumper multi-year global partnership earlier this year.
– Having lived in nine different countries, including back in Florida where she is currently based, Lawler is fluent in Dutch, Spanish, French, German and English.
– She was named a Game Changer: Women in Sports Business by the Sports Business Journal in 2017 for her tremendous service to tennis.
Did you know…
Lawler made her mark as one of the first female sports agents in tennis, representing the likes of Alberto Mancini, Richard Krajicek, Paul Haarhuis, Amelie Mauresmo and several other top athletes.
“That’s the beauty of the game. It is the individual features that make them incredible champions and so unique. They have their own identity. And tennis will always triumph.” – Micky Lawler (Source: WTA)
