Adidas have launched their Run for the Oceans campaign in the most spectacular of ways – by lighting up the Burj Khalifa.
The event happened on June 8 in support of World Oceans Day and to mark the start of Run For The Oceans.
Run for the Oceans is a global movement that harnesses the power of sport to raise awareness around the threat of marine plastic pollution and inspire action through Parley Ocean School.
d3 in Dubai is now home to a disruptive installation created from ocean waste highlighting the impact of marine plastic pollution on our future. This will show exactly how devastating the consequences of regular plastic usage can be.
Anyone wanting to support the movement can download the Runtastic app and take part in Run For The Oceans between 8th-16th June. For every KM adidas will contribute $1 to the Parley Ocean School, to educate youth about the threat of plastic pollution and inspiring them to take action.
On social media follow and tag pics using @adidasRunning #RunForTheOceans
