Last summer over 3.5 billion people watched as the world’s best footballers descended on Russia for the 2018 FIFA World Cup.
Fans watched as a whopping 169 goals were scored throughout the tournament, which ended with France lifting the trophy, for only the second time in their history, thanks to a thrilling 4-2 win over Croatia.
When it comes to getting people’s eyes on the prize, nothing does that quite like sport.
Whether that’s inside the stadium, on the course, ringside, beside the track or watching from home, nothing commands people’s attention like sport does.
Viewers are glued to the action for hours on end, because there’s a certain magic about sporting occasions that draws you in.
When there are so many eyes on sport, not only is does it make sense for brands to be a part of such occasions, it’s also the ideal time to showcase a product or service in action. One proud partner of the FIFA World Cup in Russia was Hublot.
Fans saw officials wearing limited edition Hublot timepieces during the games, highlighting not only the unique look and style of the watches, but also the fact that FIFA trusted Hublot to be the Official Timekeeper of the biggest sporting event on the planet.
3.5 billion viewers is remarkable, but not everyone is a football fan – there is still a considerable global audience extending beyond the beautiful game.
Not only does Hublot associate itself with football, but a number of other prestigious events in the sporting calendar.
Most recently the brand had a huge presence at the season-ending F1 Grand Prix in Abu Dhabi. Friends of the brand, and international celebrities were in attendance at the famed Yas Marina Circuit, and invited on board the prestigious Hublot Yacht.
Earlier this year, Hublot launched the limited edition Classic Fusion Chronograph ICC Cricket World Cup 2019. This celebrated Hublot’s role as Official Timekeeper and Official Watch of the summer’s ICC Cricket World Cup 2019 in England and Wales.
The tournament made history as England beat New Zealand in the final on the boundary count, following a suspense-filled Super Over when the side couldn’t be separated at the end of the regular innings.
The thrilling climax brought hardcore and casual sports fans to a standstill. The drama of what they were witnessing spellbinding hundreds of millions of people around the globe.
And Hublot was there throughout it all.
Timing and sport will always go hand in hand. Whether this be monitoring the duration of a match, or honing in on a thousandth of a second to adjudicate on the finish of a race, time is central to sport and the drama that unfolds around it.
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