The Sport Industry Forum returns, this year at Yas Marina Circuit – bigger, bolder, and running alongside the NBA Abu Dhabi Games for an unmissable two days of sport, business and innovation.
Since 2014, the Forum has transformed from a small UAE gathering into the region’s go-to meeting point for 450+ leaders from government, sport, and business.
It’s where the UAE National Sports Strategy was launched, where NBA execs brought audiences to their feet, where global brands like Mubadala, DP World and Etihad revealed why they invest in sport — and where the partnerships shaping the future of Middle Eastern sport are made.
This isn’t another conference. This is the room where it happens.
Who’s on stage in 2025?
Sessions will cut to the chase: Saudi Arabia’s investment playbook, Abu Dhabi’s next moves, the rise of women’s sport, athlete leadership lessons, how brands measure ROI in sport, and how AI is transforming the fan experience.
And the networking? Unmissable. From the Padel Networking Evening (30 September) to lunches and an exclusive reception at Saadiyat Beach Club, it’s where deals get done.
If you want to know where the money, strategy, and opportunity in Middle Eastern sport are heading — you need to be here.
The 2025 Forum is proudly supported by the Department of Culture & Tourism – Abu Dhabi, the Department of Community Development, and the Abu Dhabi Sports Council, with official partners Ethara and OVG Middle East.
Register to secure your place today: 2025 Sport Industry Forum in Abu Dhabi
