The highly-anticipated launch of Elevaete’s first collection has finally arrived with the brand releasing ‘Square One’ – a four-piece line made in the UAE aimed at supporting women in the Emirates on their fitness journeys.
Elevaete began with the purpose of providing products for empowerment and a community for encouragement, and after releasing their ‘Emira-Tee’ last December in honour of UAE National Day, they’ve now brought to life their very first collection.
UAE-born-and-raised duo Tanvi Malik and Dana Miskulnig are the masterminds behind Elevaete and their goal is to create pieces that cater to all women.
“Our first collection is a reflection of where we come from and where we want to go,” says Malik, the designer of the brand. “We are laying down the foundations to build a strong brand and make a positive impact on our community. We want to encourage everyone to celebrate their ‘Square Ones’ – this isn’t the bottom, it’s the start.”
Community is an important part of Elevaete’s ethos. They’ve brought together leaders in the UAE fitness industry along with fitness enthusiasts in their Stretch+Talk Series and are keen to play a part in connecting active and inspiring women here in the Emirates.
Here’s a look at their new collection:
BRING IT UP TANK
This tank is designed to take you from zero to burpees real quick. The asymmetrical hem can be worn loose or tied up for when things get serious. Mesh panel in the back allows for ventilation, round neck gives enough coverage to work with any bra and it’s finished off with the brand’s signature AE logo.
Colours: white, red & black or black, green & white
LEVEL UP LONG SLEEVE TEE
Inspired by traditional baseball tees, the raglan long sleeves give maximum stretch and mobility to this loose-fitted top. Whether you wear it as a cover up or while you train, the double-paneled back is open on both sides to allow cross-ventilation and the thumbholes keep it in place while you move.
Colours: white & red or black & green
THE BASE SHORT
Classic 5” shorts with a retro twist, color-blocking and a hidden interior pocket at the waistband so they can take you as far as you’re ready to go. These aren’t basic, these are your base.
Colours: black, red & white or black, green & blue
THE GROUNDWORK LEGGING
This legging comes in two options, one with mesh and one fully color-blocked, to give a little more class or a little more sass, depending on the look you’re going for. Hidden interior pocket and wide waistband for best support and signature AE logo to top it all off.
Colours: black, green & white or black, blue, red & white
The S-Drive Performance Trainer isn’t just your standard gym treadmill.
For those of you that like forward-thinking fitness kit with advanced technology, then the S-Drive has the answers.
The state-of-the-art self-powered treadmill is perfect for all running abilities, but it is designed more for those people who want to push themselves – and in the process – run faster, quicker and even jump higher.
A standout feature is the 7-degree incline which is ideal for building strength and explosiveness with proper technique, whether it is performing forward, lateral or reverse movements.
Couple that with its parachute and sled brakes – both extremely tough on the legs where you can vary between cardio and strength-building workouts.
The sled brake has eight settings which provides a real-life weighted sled pushing experience, while the parachute brake has 11 settings which gives the feel of real parachute resistance.
Having tested its efficiency, the S-Drive is an ideal piece of kit to use as part of your circuit training and works on many different aspects of fitness, whether you are looking to build endurance, explosive pace or mix-up your routine.
Having a wide range of settings like this allows you to alter your level of difficulty, depending on whether you are doing a strength or endurance session whether that be in the gym or your own house.
As a whole, we are thoroughly impressed by the S-Drive and it will definitely bring smiles to the faces of those looking to push their fitness boundaries on a daily basis.
WHERE TO BUY
Middle East Office – JHT UAE
On request by emailing [email protected]
We take a look at the latest sporting releases across books, films, games and apps as well as some classics that you should be looking to buy.
Do you have these in your collection or are you looking to add them?
The Total Fitness Manual: Transform Your Body
Where to buy: Kinokuniya
Provides fitness instructions on how to get in shape, including such topics as strength, performance, nutrition, weight loss, and health.
The Art of Flight
Where to buy: Amazon
Experience the highs, as new tricks are landed and new zones opened alongside the lows, where avalanches, accidents, and wrong-turns strike for iconic snowboarder Travis Rice.
Need For Speed
Where to buy: Virgin Megastore
Speed, Style, Build, Crew, and Outlaw. The Need For Speed series has long been a pioneer in motorsport gaming and the most recent edition is currently on offer.
The official Moto GP
Where to buy: Apple App store and Google Play store
The new Moto GP season kicks off this weekend and wherever you are keep updated on the fastpaced action with the brand new official app.