Tennis champ Roger Federer was on hand to open a new Rolex boutique in Dubai Mall.
The 36-year-old, set to regain his world number one status tomorrow, is currently skipping the clay season to make sure he’s in tip-top shape for the upcoming Wimbledon championships. Federer, a 20-time Grand Slam champion, is enjoying some downtime in the UAE before heading to the UK to defend his title in July.
Located in the Fashion Avenue wing, the latest extension of the Dubai Mall, the new store is the largest Rolex shop in the world. Inside the three-floor retail space customers can visit the Rolex Experience, an area encapsulating the brand and its history with the upper level dedicated solely to the discovery of the brand. It also features digital screens showing the Rolex heritage, watches, manufacture process. There’s also a screening room, exhibition space, reception area and lounge.
“We are honoured to partner with Rolex on this major endeavour that represents a landmark for our retail operation which, over half a century, has grown from a single shop in Souk Bur Dubai to more than 65 watch boutiques across the UAE, including five Rolex Boutiques and 12 points of sale in Dubai. The latest Rolex Boutique will showcase Rolex watches in spectacular surroundings,” said Abdul Hamied Ahmed Seddiqi, Vice Chairman of Seddiqi Holding.
The Swiss company, headquartered in Geneva, was founded by Hans Wilsdorf in 1905 and pioneered the development of the wristwatch, including producing the first waterproof wristwatch, launched in 1926.