Wimbledon has signed their first Official Smartphone partnership.
OPPO — a leading global smartphone brand — has been announced as the pioneering brand to establish a unique partnership with the All England Lawn Tennis Club (AELTC). Partnering with one of the world’s most renowned sporting events amplifies OPPO’s global expansion, which has recently seen the company join forces with several global partners, as well as establishing its presence in the Middle East with a new regional hub in the UAE.
With an established strong pedigree of partnerships in global sports, including working with FC Barcelona and the International Cricket Council (ICC) as the official mobile phone partner, the new five-year relationship with AELTC marks OPPO’s first move into tennis.
Speaking on the partnership, Alen Wu, OPPO Global Vice President, President of Overseas Business, said: “As a company we are committed to pushing boundaries and redefining standards when it comes to smartphones. In this sense, we are well-aligned with Wimbledon and its motto of ‘In Pursuit of Greatness’, which emphasizes our pursuit of delivering an exceptional smartphone experience to users around the world, as demonstrated by our latest Reno series, and by our earlier groundbreaking Find X. We are thrilled to be the first Official Smartphone Partner and first-ever Asian partner of The Championships, Wimbledon, and consider this to be a solid stepping stone on the pathway of our global expansion.”
The Serbian has been fighting for two years to restore health, form and confidence after the heights of making it four slam titles in a row at the French Open in 2016.
His two-day semi-final victory over Rafael Nadal proved he was back to his best and he fought off a comeback from Anderson to win 6-2 6-2 7-6 (7/3), earning him a 13th grand slam trophy.
Anderson, in his first Wimbledon final, had five set points in the third set but could not take any of them.
And Djokovic wrapped up victory after two hours and 19 minutes, pointing his finger at the sky before taking his now customary bite of the Centre Court grass.
Anderson did not even schedule a practice session on Saturday as he battled to recover from the effects of his epic semi-final against John Isner, where he finally overcame the giant American after six hours and 36 minutes.
That came on the back of the four hours and 14 minutes he played to defeat Roger Federer in the match of his life in the quarter-finals, so it seemed inevitable he would not be at his peak.
Djokovic also had to focus on rest and recuperation following his stunning match against Nadal, more than two hours of which were played on Saturday after the 11pm curfew cut them off on Friday night.
But he made the perfect start, reading the Anderson serve immediately and breaking in the opening game when the South African double-faulted.
The crowd, which included Prime Minister Theresa May and the Duke and Duchess of Cambridge watching from the Royal Box, were desperate to see Anderson at least make a match of it.
But his physical troubles were evident when he called the trainer at the end of the first set for massage on his right arm, which has done more than its fair share of serving this fortnight.
After last year’s final, when Marin Cilic was heavily beaten by Roger Federer and his own blistered foot, this was shaping up to be another underwhelming occasion, but Anderson was determined not to go down meekly.
The 32-year-old has worked tirelessly to improve his game and has seen the rewards over the last two years, including a first slam final at the US Open last summer and a place in the top 10.
He could not prevent the second set slipping away but Djokovic was no longer having an easy time of it and Anderson ensured he kept his nose in front early in the third set.
Djokovic was increasingly on the back foot in rallies, and he double-faulted twice to cough up two set points at 4-5 – only to hold his nerve and save them both.
On the first, the crowd roared prematurely when they thought he had missed a forehand, prompting the Serbian to put his finger to his lips and then pump his fist in their direction when he finally held.
It was reminiscent of his third-round win over Kyle Edmund, but this time the crowd reaction was less about bias towards his opponent than in favour of a great contest.
Anderson was certainly doing his best to create that, but three more set points came and went in the next Djokovic service game and they headed into a tie-break, where the Serbian quickly stamped his foot down and did not yield.
But just an hour and five minutes later, Kerber was celebrating a 6-3, 6-3 victory and her first Wimbledon title.
Kerber said of her win: “It’s just a dream come true.
“I knew I had to play my best tennis against a champion like Serena. It’s always an honour to share a court with her.”
With the Duchesses of Sussex and Cambridge in the Royal Box and Tiger Woods, Lewis Hamilton and Anna Wintour among those supporting Williams from her box, the stage seemed set for sport’s most famous mother to write another remarkable chapter.
It was a rematch of the 2016 final, which Williams won, but this time there was no doubt who was the better player and Kerber was able to celebrate her third Grand Slam title, becoming the first German singles champion at Wimbledon since Steffi Graf in 1996.
Kerber defeated Williams to win the Australian Open in 2016 and then, after losing here, lifted the trophy at the US Open. Last year was a real struggle for Kerber so it was no surprise she was so emotional at the moment of victory.
Williams had been chasing a record-equalling 24th Grand Slam singles success and was close to tears at the end, saying on court: “It was such an amazing tournament for me. I was really happy to get this far.”
As Williams said after her semi-final victory against Julia Goerges, there was nothing normal about her being in a 30th Grand Slam singles final 10 months after giving birth to daughter Olympia and suffering life-threatening complications.
But so superbly did she play against Goerges that it was no surprise to see her made favourite against Kerber, who had been equally impressive in her own run to the title decider.
The 30-year-old gave Williams a very different test to what had come before, with Kerber among the leading counter-punchers in the game. Her ability to retrieve a huge number of balls would put the focus on her opponent’s footwork and physical resilience.
Playing her first slam final since the 2017 Australian Open, which she won while two months pregnant, in only her fourth tournament back, it was perhaps no surprise that Williams started nervously.
She recovered from 2-0 down to lead 3-2, clinching the fifth game with a 125mph ace, the fastest serve of the women’s tournament. But, rather than pull away, she became tentative again, dumping volleys in the net and unable to match the consistency of Kerber.
Urged on by husband Alexis Ohanian and her celebrity supporters, Williams upped her aggression and noise level, nearly taking out her opponent with a thunderous drive volley in the third game of the second set.
But Williams seemed unsure how best to break down Kerber, and the next point saw her inexplicably pat a volley back that should have been the simplest of put-aways and pay the price. All she could do was smile.
There was no doubt in Kerber’s mind, though, and she produced a series of superb points to break the Williams serve for the fourth time in the match and move 4-2 in front.
Williams tried everything to get back into the match but her afternoon was rather summed up by the drive volley she placed over the baseline in the final game after a stunning rally.
“It’s obviously disappointing but I can’t be disappointed,” Williams said. “I have so much to look forward to. I’m literally just getting started so I’ll look forward to it.”
Williams said of Kerber: “She’s an incredible person and a really good friend so I’m really happy for her. It’s her first title and I know she’s going to really enjoy it and enjoy the moment. Congrats again – it’s amazing.”