Wimbledon has signed their first Official Smartphone partnership.
OPPO — a leading global smartphone brand — has been announced as the pioneering brand to establish a unique partnership with the All England Lawn Tennis Club (AELTC). Partnering with one of the world’s most renowned sporting events amplifies OPPO’s global expansion, which has recently seen the company join forces with several global partners, as well as establishing its presence in the Middle East with a new regional hub in the UAE.
With an established strong pedigree of partnerships in global sports, including working with FC Barcelona and the International Cricket Council (ICC) as the official mobile phone partner, the new five-year relationship with AELTC marks OPPO’s first move into tennis.
Speaking on the partnership, Alen Wu, OPPO Global Vice President, President of Overseas Business, said: “As a company we are committed to pushing boundaries and redefining standards when it comes to smartphones. In this sense, we are well-aligned with Wimbledon and its motto of ‘In Pursuit of Greatness’, which emphasizes our pursuit of delivering an exceptional smartphone experience to users around the world, as demonstrated by our latest Reno series, and by our earlier groundbreaking Find X. We are thrilled to be the first Official Smartphone Partner and first-ever Asian partner of The Championships, Wimbledon, and consider this to be a solid stepping stone on the pathway of our global expansion.”
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