For the most iconic stage, an iconic ball – Adidas unveiled the Telstar18 as the official match ball for next year’s World Cup in Russia and it’s one with a nod to the past, present and future.
The World Cup ball has been revolutionised by the German sports giant ever since their first at the 1970 tournament in Mexico.
Recent iterations like the Brazuca for Brazil 2014 and the infamous Jabulani for South Africa 2010 have used the host countries as a foundation for the design.