The event, organised and hosted by Dubai Autodrome in collaboration with the Automobile and Touring Club of the UAE (ATCUAE) and supported by the Dubai Sports Council, attracted over 1,000 visitors and more than 50 exhibitors to Motor City.
Keen motorsport enthusiasts discussed entry-level opportunities across the sector and met with teams, key stakeholders and even took to the sun-kissed racing track.
Mohammed Ben Sulayem, President of ATCUAE and the Expo’s patron, toured the Autodrome’s busy paddock and believes the initiative can help draw fresh talent into UAE motorsport.
“It’s a great new initiative to bridge the gap between the public and motorsport sectors,” the 14-time former FIA Middle East Rally champion said.
“In order to encourage motorsport in the UAE we need to ensure that future competitors and stakeholders have the knowledge and platform to begin their careers in the industry.”
The Emirates Motorsport Expo brought together all forms motoring, from circuit racing to cross-country rallying featuring cars and bikes.
“What’s special about this Expo is that it’s a platform for people who are thinking and looking to start racing,” Bert Grogor, Sponsorship and Business Development Manager at Dubai Autodrome, told Sport360.
“The event is a source of information for everyone here and answers the question: ‘what does it take to go racing?’ It factors in cost and types of racing whether its bikes, cars, rally or off-road. It’s giving people the education and awareness of what is available.
“Dubai is such a heavy information-rich country and getting the message across is sometimes difficult but with this expo we feel we are targeting the right group of individuals and sending out the right messages about the opportunities available to them.”
Among the top racing teams present were AUH Motorsport (Radicals), Dragon Racing (NGK and F4), Formula Gulf Academy (single seater), GP Extreme (NGK and F1), Saluki Motorsport (off road) and UAE superbikes.
