Founded in 2010, Sport360 is the premier sports information and news provider in Middle East & North Africa. Initially launched as a newspaper in the UAE, the brand established itself in the digital realm by introducing strong online platforms that have attracted a significant number of sports enthusiasts from the region. As a result, sport360.com has become the second most visited website in the GCC with nearly 1.5 million unique visitors every month. The brand’s social media numbers have also grown exponentially over the years with 5.6m Facebook fans, 432K Twitter and 389K Instagram followers. The website and the social media touch-points are complemented by a robust mobile app in English & Arabic which is serving the appetite of fans on Android & iOS platforms.
On the print front, the paper has carved out a niche of its own. Thanks to its in-depth sports coverage, stunning photography, professional analysis and compelling reporting by renowned regional and international columnists, consistent growth in readership of the paper has been recorded over the years.
In addition, Sport360 has an events division catering to the diverse consumer and business segments in the Middle East. Some of these events include the Sports Industry Awards (SPIA) to recognize and reward excellence in MENA and Asia, the National School Leagues (NSL) to support the grassroot communities in the region and mass participation events including the Beach Run Series.
Furthermore, Sport360 has launched an in-house content marketing studio, Engage360, in response to an increasing client demand for unique and inspiring content. Engage360 will help brands have a deeper engagement with their target audience and provide the opportunity for clients to tell their story to the Sport360 audience in an authentic and creative way.